Zeven signs up Indian cricket star Ravindra Jadeja as its newest brand ambassador
Fresh from his terrific performances in the just-concluded five-match Test series which India swept 4-0 against England, the southpaw took time to talk to the media at the store and even signed merchandise for fans.
Along with bringing world class apparel and footwear exclusively for Indian terrain, body type and weather conditions, Zeven aspires to bring a revolution in sports in the country by putting sports back into the DNA of the masses irrespective of their gender, age or any other factor. Keeping that in mind, Zeven has found a perfect match in the form of Jadeja.
The 28-year-old didn’t let his humble beginnings deter him and has become a vital cog in the Indian cricketing wheel in recent years with his tremendous all-round skills. He has made it into the Indian team through sheer determination and hard work along with a never-ending love for the game. A genuine all-rounder who can make an impact with his bowling, batting and fielding in all formats, Jadeja is a fine example of the requirements for a modern-day cricketer.
The values of Zeven seem to be in perfect sync with those of Jadeja, who has simply gone from strength-to-strength as a cricketer and is widely hailed as a matchwinner for Team India. An exceptional sportsman like Ravindra Jadeja can certainly go a long way in establishing a much better connect between the masses and Zeven as a brand.